Challenge: In QMI’s standards-based market sector, customers perceived little or no difference between competitors, which too often made lowest price the primary selection criterion.
View Solution
Solution: Alexander Marketing’s comprehensive re-branding effort helped QMI identify and articulate differences that distinguish the company from competitors and appeal to customers’ strong desire to improve their businesses. A strong slate of supporting messages, bold new graphic identity and the tagline, “Advancing Business Excellence” supported successful launch of the new brand across North America.
View Challenge
