Challenge: Pentair is at the leading edge in the development of energy efficient, water saving and quieter pumps, heaters and other products for the swimming pool market, but this highly attractive offering could be lost among the vast array of other products already in the company’s line.
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Solution: We helped Pentair launch a Green “brand within the brand” to highlight the company’s wide range of energy-saving options. Included in the campaign were print advertising, direct mail, online content, product packaging, point of purchase displays and training materials that help Pentair channel partners sell the green advantages of new generation Pentair products. Trade show displays and a public relations campaign helped build additional interest.
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