Employee Safety Promotion Campaign Wins Two PRSA Awards

GRAND RAPIDS, MI – Alexander Marketing Services, working in conjunction with The Dow Chemical Company’s Michigan Operations, recently received both a 2005 East Central District PRSA (ECD) Diamond Award and a West Michigan PRSA (WMPRSA) PRoof Award for their “Drive to Zero” Employee Safety Campaign.

The “Drive to Zero” campaign, short for “Zero Accidents. Zero Injuries. Zero Excuses.”, was developed to communicate the importance of safe work practices and the need for individual vigilance in order to maintain a safe work environment. The multi-stage campaign combined personal employee meetings, badge hangers, printed and electronic communications elements, and incentive awards. 

AMS and Dow brought home a second place award in the Internal Communications category from the ECD Diamond Awards, beating out entries from fifteen different PRSA chapters in five states. The Diamond Awards recognize excellence in public relations campaigns and tactics.

The WMPRSA awarded AMS and Dow with a Silver PRoof Award in the Internal Communications Category. 

“We’re flattered to be recognized with these awards by other PR practioners,” said Bob Milroy, President of Alexander Marketing Services. “Even more gratifying is that Dow has implemented the program in all 167 companies where they manufacture.”

About Alexander Marketing Services, Inc.
Alexander Marketing Services, Inc. (AMS) is a full service, business-to-business marketing services company that is exclusively dedicated to the “hard stuff” — technically complex products and high value services with complicated selling propositions requiring specialized and sophisticated communication. Founded in 1965, AMS operates a full-service office in Grand Rapids, Michigan and Chicago, Illinois. The company recorded capitalized billings in excess of $32 million in 2005 and is among the top 50 business-to-business agencies listed by BtoB Magazine.