Jon Czeranna has been named Alexander Marketing’s new Creative Director.

Czeranna has driven creative for key accounts, including Ford Motor Company, in director-level posts at JWT, Hanon McKendry, Justice & Monroe and Crowe Horwath, a leading accounting firm. He holds a B.F.A. in Design and Visual Communications from Kendall College of Art and Design, where he has also served as an adjunct professor.

“Jon is a well-respected member of the creative community, and his work and relationships speak for themselves,” said Lynne Hartzell, agency president. “Jon’s entire career has been devoted to delivering great creative for market-leading brands.”

In his spare time, Czeranna is a member of the AIGA West Michigan Board of Directors, and he enjoys gardening, traveling, drinking moderately priced reds and updating his family’s mid-century home with his wife and two children.

About Alexander Marketing

Alexander Marketing is an integrated business to business marketing agency with four decades of experience serving national and international brands. We focus exclusively on helping science and engineering companies to build their brands, grow profits in current channels and create attractive new ones from offices in Grand Rapids, Mich. and Chicago. To get in touch, email social@alexandermarketing.com.

Drenth

Jaclyn Drenth and Sara Gugin have joined the agency as Account Coordinators to help drive day-to-day programs for key accounts.

“We’re impressed by the talents and professionalism of our new team members,” said Lynne Hartzell, agency president. “Their experiences and skill sets blend well with our team.”

Gugin

Drenth has driven projects and design for Revel Custom Wine Cellars and worked as a CAD designer for M. Drake Company. Drenth holds a B.F.A. from Kendall College of Art and Design, where she earned magna cum laude honors. In her spare time, Drenth volunteers on the board for Carol’s Ferals. She also enjoys art, interior design, reading, music and horseback riding.

Gugin has driven marketing communications at NSK Americas and Triple R Ranch Ministries. She holds a B.S. in Business Administration from Central Michigan University. In her spare time, Gugin enjoys outdoor activities, including riding her two horses.

About Alexander Marketing

Alexander Marketing is an integrated business to business marketing agency with four decades of experience serving national and international brands. We focus exclusively on helping science and engineering companies to build their brands, grow profits in current channels and create attractive new ones from offices in Grand Rapids, Mich. and Chicago. To get in touch, email social@alexandermarketing.com.

Lissa Engleman has joined Alexander Marketing as its newest Account Director.

Engleman has 12 years of experience driving key agency accounts at DDB/OMD Chicago, Lowe, Lintas & Partners, YH, Inc. and Hanon McKendry. She holds a B.S. in Communications, Advertising and Public Relations from Grand Valley State University.

“Lissa will leverage our integrated marketing assets to direct strategy and day-to-day workflows for key accounts,” said Lynne Hartzell, agency president. “Lissa’s experience working with major brands across practice teams makes her a great fit for our team.”

In her spare time, Engleman enjoys reading, yoga and collecting wine. She also enjoys cooking and discovering new Michigan beers.

About Alexander Marketing

Alexander Marketing is an integrated business to business marketing agency with four decades of experience serving national and international brands. We focus exclusively on helping science and engineering companies to build their brands, grow profits in current channels and create attractive new ones from offices in Grand Rapids, Mich. and Chicago. To get in touch, email info@alexandermarketing.com.