Lissa Engleman has joined Alexander Marketing as its newest Account Director.

Engleman has 12 years of experience driving key agency accounts at DDB/OMD Chicago, Lowe, Lintas & Partners, YH, Inc. and Hanon McKendry. She holds a B.S. in Communications, Advertising and Public Relations from Grand Valley State University.

“Lissa will leverage our integrated marketing assets to direct strategy and day-to-day workflows for key accounts,” said Lynne Hartzell, agency president. “Lissa’s experience working with major brands across practice teams makes her a great fit for our team.”

In her spare time, Engleman enjoys reading, yoga and collecting wine. She also enjoys cooking and discovering new Michigan beers.

About Alexander Marketing

Alexander Marketing is an integrated business to business marketing agency with four decades of experience serving national and international brands. We focus exclusively on helping science and engineering companies to build their brands, grow profits in current channels and create attractive new ones from offices in Grand Rapids, Mich. and Chicago. To get in touch, email info@alexandermarketing.com.

Wendy Fischer has joined Alexander Marketing in the new role of Manager of Strategic Engagements, a move that agency President Lynne Hartzell says ushers in a chapter of aggressive agency growth.

“Wendy will help extend our 40-year history of growth by igniting new relationships with prospective clients whose businesses can benefit from our specialized expertise in developing integrated marketing solutions that deliver clear and measurable results,” Hartzell said.

“Wendy shares our passion for serving the needs of business-to-business marketers whose products and services are rooted in science and engineering. That specialty makes us unique, especially when combined with our broad and diverse marketing support capabilities – from branding, advertising, direct marketing and public relations to digital communications and social media.

“We’re excited to apply the talents Wendy honed in her earlier customer-facing roles with Canon Business Services and Creative Merchandising Systems. With her help, we expect to rapidly extend our services to additional leading brands. Please join us in welcoming Wendy to Alexander Marketing.”

Fischer holds a B.S. in Psychology from Aquinas College and M.B.A. from the University of Phoenix.

In her spare time, Fischer volunteers for Paws With A Cause and Kids’ Food Basket. Fischer enjoys exercising, boating and being outdoors, and she has her sights set on completing a triathlon and volunteering abroad.

About Alexander Marketing

Alexander Marketing is an integrated business to business marketing agency with four decades of experience serving national and international brands. We focus exclusively on helping science and engineering companies to build their brands, grow profits in current channels and create attractive new ones from offices in Grand Rapids, Mich. and Chicago. To get in touch, email info@alexandermarketing.com.

Becomes First Female President to Lead 46-Year-Old Agency
Alexander Marketing, one of the nation’s leading business-to-business communications firms, today announced that it has named Lynne Hartzell to the newly created position of agency President.

Hartzell assumes the role of President having most recently served as Alexander Marketing’s Vice President of Business Development where she was responsible for the agency’s nationwide new business efforts, mentoring client service staff and leading one of the agency’s largest national accounts.  As President, Hartzell will be responsible for the growth of the agency with a strong focus on developing long-standing relationships with the agency’s clients.

“I’m very pleased to have someone of Lynne’s extensive Fortune 500 background and highly regarded business acumen to lead Alexander Marketing,” said Steve Schmieder, Owner and Chief Executive Officer of Alexander Marketing.  “I am confident that with her strong leadership skills and focus on growth that she will successfully navigate the waters of the ever-changing marketing industry and lead the agency into the next chapter of its storied history.”

Hartzell brings more than 25 years of Fortune 500 business experience to Alexander Marketing.  She began career with Toledo, Ohio-based Owens Corning where she held a number of critical roles, including the position of Director of Strategic Marketing Communications and Global Brand Strategy where she oversaw a $40 million budget.  In addition, Hartzell played a key role in Owens Corning’s global remodeling strategy to drive new business and was a member of the E-Business leadership team.

“This is a great opportunity for me to leverage both my corporate and agency experience to help Alexander Marketing take the next step in its ongoing evolution as a trendsetter in the growing digital marketplace,” Hartzell said.  “The agency has a rich history and I plan to continue the traditions of providing unparalleled client service and forward-thinking that have made Alexander Marketing what it is today.  At the same time we will focus on raising the bar on success to take advantage of the numerous growth opportunities we see on the horizon.”

Hartzell received her B.S. in Business Administration from the University of Toledo and is a graduate of the Ram Charan designed Leadership Program at the University of Pennsylvania’s Wharton School of Business.  She also completed the Gallup Executive Leadership and Tashigan’s Women in Executive Leadership Programs as well as a number of GAP International’s (a global management consulting company) break-through leadership development programs.

About Alexander Marketing

Alexander Marketing is an integrated business to business marketing agency with four decades of experience serving national and international brands. We focus exclusively on helping science and engineering companies to build their brands, grow profits in current channels and create attractive new ones from offices in Grand Rapids, Mich. and Chicago. To get in touch, email info@alexandermarketing.com.