Alexander Marketing Services

Agency Literature
Alexander Marketing Services offers a selection of brochures to address your needs.

"We exist because of an early lesson—not just anyone can present complex selling messages with power and clarity."

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"How to evaluate and defend your marketing communications programs."

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"Research Services for the Business-to-Business and Industrial Marketer"

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"How to Unleash the Power of Direct Mail (and avoid some common pitfalls)"

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"Proven Ways to Increase Your Share of Trade Publicity"

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"Profile of an Agency that 7 out of 9 Marketers Shouldn't Hire"

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Business-to-Business Briefs
Business-to-Business Briefs is a quarterly publication of Alexander Marketing Services, Inc., which offers helpful and new information for marketing professionals. The issues are published PDF formats.

	Issue 1: Guidelines for Developing Case Histories That Editors Will Publish
	Issue 2: How to Sell a Story Idea to an Editor
	Issue 3: Tips For Building A Custom OEM Database
	Issue 4: On Sharpening Lead Quality
	Issue 5: Why mail-based research is most often the best method for the business-to-business marketer
	Issue 6: How to deal with trade press editors
	Issue 7: On reviewing publisher statements
	Issue 8: A short-form guide to a sound communications plan
	Issue 9: An 18-point checklist for marketing communications
	Issue 10: On the value of customer communications