Finding the Best Direct Mail Lists
Database marketing is more than a buzzword. The technique is essential to a targeted direct mail program. Publishers understand how critical a strong circulation list is to their customers. That is why they do such an amazing job capturing qualifying information from their readers and storing it in a powerful database.

Review the subscription/qualification cards bound into the magazine that reaches your target audience. By examining all the fields on these cards, you are viewing all the sorting capabilities of the publisher's database, not just those that may be useful to the publisher when presenting his or her case for your advertising in circulation statements.

In most cases, every box on the qualification card is a selection option that can help you zero in on a tighter target.